If your sales team isn’t performing like you want it to, you’re not alone.
Even the best organizations hit a wall. We work with sales leaders who are tired of guessing what’s wrong and are ready to fix it.
You’ve got the people, but not the process
Your team is talented, yet deals keep slipping because everyone sells differently.
Your forecasts are all over the place
It’s hard to lead with confidence when the numbers don’t line up with reality.
Managers are managing, not coaching
They’re buried in reports instead of developing their people.
The CRM feels like a chore
You invested in technology, but it’s not actually helping anyone sell better.
Your growth isn’t predictable
Revenue swings wildly month to month, and no one can pinpoint why.
You know you can do better, you just need clarity
You’ve tried training, new tools, and more meetings… but the core issues remain.
If this sounds like you — Hi,
I’m Charles Forsgard
I’ve spent more than two decades as an executive leading global sales organizations at Fortune 100 companies. I've built new teams from scratch, turned around under-performing ones, and know firsthand what separates average salespeople from great ones.
When I retired, I formed Vendere Consulting to work with companies who want to build sales teams that perform at a higher level. Consistently.
We look at your people, your process, and how your sales organization operates day to day. Then, we give you the structure and tools to help those those teams perform at their potential.
Transforming sales teams through People, Place, and Process
Our proven framework identifies true sales talent, develops strong sales leaders, and turns your CRM into a tool that works for the salesperson.
People
It starts with having the right people in the right roles. We help you identify true sales talent, professionals who can generate demand, not just respond to it. And we work with your sales leaders to become the coaches who bring out the best in their teams instead of simply tracking results.
Place
Where your team focuses their time determines what kind of results they get. We redesign your sales deployment strategy to ensure your team is pursuing the right opportunities, balancing time between nurturing existing accounts and winning new ones.
Process
A process should make selling easier, not harder. We refine your sales process and CRM to support how your team actually sells, using predictive analytics and practical design to make the system work for your people. When the tools provide value, adoption follows naturally, and so do the results.
Listen to What Our Clients Have to Say
About the book:
Stop Kidding Yourself
Most sales teams don’t fail because of effort. They fail because of focus. In Stop Kidding Yourself, Charles Forsgard exposes a common mistake many organizations make, forcing sales managers to spend more time on reports instead of what truly matters: leading and coaching their people.
Drawing on years of experience, Forsgard shares a proven framework built around three pillars: hiring the right salespeople, sending them to the right opportunities, and building systems that actually help them sell.
This book shows how to turn a CRM from a burden into a predictive tool that empowers every salesperson to perform at their best.
A valuable read for sales leaders who want their teams to be proactive, confident, and consistently closing deals.
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